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Are loyalty rewards getting out of control lately?
Loyalty rewards used to be simple — maybe a bonus code or a small cashback for being active. Now I’m seeing stories about players getting luxury vacations, custom merchandise, and one-on-one tournaments. I stumbled upon this article and couldn’t believe how far some of these programs go: https://theglobalhues.com/vip-players-and-whales-how-high-rollers-shape-the-industry/. Have loyalty perks become too much?
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It’s like loyalty programs turned into competition — who can spend the most to unlock the flashiest reward. I think it defeats the point of long-term player appreciation. Instead of rewarding time, engagement, or consistency, it’s all about how deep your wallet is. There’s a difference between rewarding loyalty and rewarding spending — and lately it feels like those two are being confused.