Sukha Soma Group

A lot of creators say calm, useful, or educational content just doesn’t perform anymore. Meanwhile, outrageous clips go viral overnight.

I found some insight into content economics at https://www.bigwritehook.co.uk/ and extreme case studies on https://www.influencersgonewildco.uk/.

Is the system broken if creators have to act wild just to survive financially? Or is this simply how attention economies work?